Drove Record Attendance of 8000 Ticket Sell-Out for Annual Spring Concert

This initiative resulted in a complete sell-out of 8,000 tickets, achieving the event's highest attendance in recent history and representing a 48% increase in tickets sold over the previous year's 5,400. The strategic success was further underscored by the fact that the concert did not sell out in the year following my departure, demonstrating the critical impact of the implemented engagement and mobilization plan.

• Strategy Highlights: Fostered a high-impact collaboration between the Events and Marketing teams to strengthen promotional efforts, ensuring organizational synergy and maximum ticket sales strategies.

• Directed the team of managers and staff to execute outreach for the Brand Ambassador program, resulting in 120 applicants seeking to join the team.

• Integrated creative, high-touch community activities, including collaborative art workshops, to deepen student interest and drive sustained ticket sales.